E-Study Notes of Marketing for IBPS SO Marketing officer Mains 2022-2023 (English Medium eBook) By Adda247

Adda247 brings the best solution for every  IBPS SO Marketing officer Mains Aspirants !! Now you can study Marketing for  IBPS SO Marketing officer Exam from the Marketing officer E - Study Notes  by Adda247 Publications.

 

Brief index of Marketing E-Study Notes by Adda247 Publications.

1. Introduction to Marketing Management

• Nature and Scope of Marketing
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• Holistic Marketing
• Marketing competitiveness

2. Marketing Research

• Marketing Research and Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

3. Marketing Planning and Strategies

• Types of Marketing Plan
• Competitive Marketing Strategies
• Promotional Strategy
• Advertisement strategies
• Marketing control
• Price volume control

 

4. Marketing Types

• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing
• E Marketing
• Green Marketing
• Alliance Marketing

5. Product Management

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• BCG matrix and its applications
• Product Testing
• Product Placement & Commercialization

6. Pricing Decisions (Weightage: 2-3 questions)

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods

7. Distribution Strategy

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members

8. Promotion Mix and Sales

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Online marketing

9. Brand Management

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

10. Consumer Behavior

• Determinants of consumer behaviour
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behaviour study
• Consumer personality & brand personality
• Factors influencing buying decisions
• Models of buying behaviour
• Post-purchase behaviour

11. Services/Digital Marketing

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing

  12. Ethics and Marketing

• Marketing Ethics
• Corporate Social Responsibility
• Consumer Protection in India.

 

Salient Features:

• Detailed Concepts divided into chapters
• 300+ MCQs with 100% Solutions
• Created by Team of Experienced Bankers
• English Medium 

 

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Validity: 12 Months