Advertisement Writing in English- Meaning, Types, Format, Examples

In today’s world of technology and media communication, any person can pitch their sales and offerings to the world through various methods. One famous method which has been used conventionally from many years is the advertisement. That is why, advertising writing skill is one of the most important skill that a student should possess. The advertising writing questions are asked frequently in board exams in class 11 and 12. Students preparing for the exams can check all the points related to advertisement writing here.

Advertisement Writing

When you read a newspaper or browse through social media platforms, you may encounter an advertisement for a product or service. The loud and clear message is to inform the audience about the products or services being offered by an individual or company, and to motivate viewers to utilize the services provided. The purpose of advertisements is to raise awareness among consumers through different mediums provided by manufacturers. The advertising writing is an art that students can learn by going through this post. But let us first understand: What is an Advertisement?

What is an Advertisement?

An advertisement is a marketing message that captures the public’s interest with an appealing visual, promoting different products, services, or deals. They are typically public announcements that are paid for. Advertisements typically follow a structure and have a maximum word count of 50 words. Advertisements can be placed on different types of media like print media, broadcast media, newspapers, magazines, outdoor, and digital media.

Advertisement Writing Meaning

Advertising writing is a form of writing that utilizes persuasion and various stylistic techniques to attract potential customers, particularly in the realm of commerce. Writing an advertisement can range from a short tagline for a photo or video to a long article or blog post for customers to engage with. Advertisements can be found on the internet, like social media ads, or in physical formats such as magazine articles or newspaper ads. Understanding the purpose of the advertisement can assist you in crafting powerful, impactful, and convincing content.

Types of Advertisement

You must have seen different types of advertisement for sale, product marketing, renting, jobs, etc. All these advertisements are of different types that require a different tone and caters to the different sets of audience. But you will be surprised to know that all these advertisements can be broadly divided into two categories. These two types of advertisement are: Classified advertisement and Commercial Advertisement.

Classified Advertisement

This type of advertising appears in the classified sections of newspapers or magazines. They are utilized by the general public to communicate a message concisely and clearly. Below are the characteristics and classifications of written classified advertisements:

• The word limit for writing a classified advertisement is 50 words.
• Classified advertisements encompass various types of advertisements like rental, lost and found, buying and selling, housing, and travel.
• Contact details including addresses and phone numbers are available.
• Place the written advertisement within a box.

The classified advertisement are further categorized into various types:

• Job Opening: Number of positions available and the job title, Employer information and location, Required qualifications, salary and benefits, etc.
• For rent: type of accommodation, number of rooms, whereabouts, monthly rent, contact information, etc.
• Sale of property or item: Subject details, Price, contact information
• Lost & found: Details of the item, prize, contact information, etc.
• Tuition: Fees for classes include the subject offered, class level, boarding options, previous academic performance, location, and contact information.

Classified Advertisement Writing Format

Important points to consider when writing To-Let classified advertisements are the examples and format of written advertisements.

• Indicate if the house is a new construction or an established property.
• The amount of rooms, floors, and additional details.
• Specify if it is for hire or if it can be utilized independently.
• Categories of tenants such as employee, single person, or family, etc.
• House’s whereabouts.
• Details for reaching out.

Commercial Advertisement

When a company is advertising their products, services, or brand, it is referred to as commercial advertisement writing. They primarily show ads that take up a lot of space, making them more appealing. The characteristics and types of commercial advertisement writing are outlined below:

• Included are captivating slogans or catchy phrases along with engaging sketches or photos.
• Thorough and precise attention to detail.
• A deal, reduced price, and contact information are included.

The further categorization of commercial advertisement includes:

• Print Media: Inside the box advertisement in the newspapers, magazines, leaflets, handouts, etc using bold headlines & colorful visuals
• Outdoor Advertising: large hoardings or billboards including a visual representation of the product or services in an attention-grabbing manner
• Digital Advertising: Basically used in the Browser platforms or through Social media
• Commercial advertising: used for promotion of products
• Public Service advertisement: Issued in the form of videos or photographs in TV or public places for creating awareness.
• Social advertisement: used for creating awareness among viewers.

Commercial Advertisement Writing Format

The commercial advertisement writing techniques are different from the classified advertisement. Important points to recall regarding the advertising format of commercial ad writing are as follows:

• Create an attention-grabbing title.
• Highlight the **offers**.
• Use metaphors or alliteration.
• Use proportional fonts.
• Provide name, contact information, and additional particulars.
• Place the advertisement inside a box.

Advertisement Writing Examples

Students can check some of the examples of the advertising writing asked in the exam from the past few years below.

Q) You are Vikram/Sonia, an Hon’s graduate in history with specialization in Medieval India. You are well acquainted with places of historical interest in Delhi, Agra and Jaipur. You are looking for the job of tourist guide. Write an advertisement in about 50 words for the situations wanted column of a local newspaper. Your contact no. 999751234.
(CBSE 2017)

Q) You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your flat as you are shifting to another city for work. Draft a suitable advertisement in not more than 50 words to be published in The Pune Times under the classified columns.
(CBSE 2018)
Answer:

Q) You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in Surat. You want to buy an independent house at City Light Road to be used as office-cum-residence. Draft an advertisement in about 50 words for the classified columns of a local newspaper. You can be contacted at 45645678.
(CBSE 2016)

Q)  You are Sanya Bansal, the mother of a 14-year-old son. Your son is weak in maths. Draft a classified advertisement, seeking a suitable maths tutor.

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