Where can I get the MBA marketing syllabus?

Students can check the detailed MBA Marketing syllabus in the article above for all the semesters.

Does MBA in Marketing syllabus has Mathematics?

Yes, the MBA marketing syllabus consists of several topics from mathematics.

Does MBA marketing have future?

There are multiple career opportunities after completing an MBA Marketing in India in the government and private sector. MBA Marketing opportunities lie in Banking, Retail, Tourism, Hospitality, Media, Consultancy, Advertising, Market Research, etc.

MBA Marketing Syllabus 2025: Check Semester Wise Syllabus, Subjects -

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The MBA in Marketing is one of the most sough-after degree in the world of business as it ensures lucrative career prospects. To earn an MBA in Marketing, a student need to have a good grasp on all the concepts that are present in the MBA Marketing syllabus. A person can become a good Marketing Manager only and only if he or she has the ability to convert the learned concepts into practical world. In this article, we will go through the all the aspects of the MBA marketing syllabus in detail to give prospective students an overview of the whole program.

MBA Marketing Syllabus

The MBA marketing syllabus vary from college to college but more or less, the core subjects remain constant. An MBA in Marketing is a program in business management that educates students on principles of marketing and business. This graduate program, lasting two years, addresses key areas such as coordinating, leading, hiring, overseeing, and regulating sales and marketing functions within an organization. Some of the important subjects included in the MBA in Marketing syllabus include Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, etc.

MBA in Marketing Syllabus Overview

The curriculum of the MBA program in Marketing Management includes a wide range of required and optional classes that aim to give students a strong grasp of marketing concepts and tactics. Key components of an MBA in Marketing usually consist of Marketing Management, Consumer Behavior, Market Research, Advertising Management, Sales Management, and Strategic Marketing, all of which establish a basis for comprehending market trends and consumer perspectives. The overview of the MBA Marketing has been tabulated hereunder.

Particulars	Details
Name of the Course	MBA in Marketing
Course Level	Post Graduation
Duration of the course	2 years
MBA Marketing Syllabus Key Subjects	Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws, etc.
Mode of the course	Full Time, Part Time, Distance, Online
MBA Marketing Entrance Exams	CAT, MAT, XAT, CMAT, SNAP, etc.
MBA Marketing Course Fees	INR 3 to INR 25 Lakh
MBA Marketing Average Salary	INR 5 to INR 20 LPA
MBA Marketing Job Profiles	Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.
MBA Marketing Top Colleges	IIM Calcutta, FMS Delhi, IIM Lucknow, XLRI, NMIMS, IIM Ahmedabad, IIMK, Symbiosis Institute of Business Management, etc.

MBA Marketing Syllabus 2025

The MBA marketing latest syllabus for the year 2025 has been published by various institutes on their official websites. MBA students can explore specific interests with elective courses like Digital Marketing, International Marketing, Retail Management, and Service Marketing within the Marketing specialization. The program is divided into four semesters, starting with basic ideas and moving on to more complex techniques, focusing on hands-on experience with projects, case studies, and internships to prepare students effectively for the fast-paced and challenging marketing industry.

MBA Marketing Syllabus Semester Wise

Let’s examine the breakdown of a usual MBA Marketing curriculum by semester, focusing on the essential and optional courses that will develop your skills. The core subjects establish the base of your marketing understanding, encompassing key areas such as Marketing Management, Consumer Behaviour, and Strategic Planning. The elective subjects give you the opportunity to explore particular aspects of marketing, like Digital Marketing or Brand Management, that intrigue you. Check the semester-wise MBA syllabus below.

Semester Number	Core Subjects	Elective Subjects
Semester I	Management Concepts, Business Environment, Marketing Management, Quantitative Methods for Business, Financial Management	Human Resource Management, Marketing Communication, Management Information Systems (MIS)
Semester II	Accounting for Managerial Decisions, Consumer Behaviour, Marketing Research, Sales Management, Advertising Management	Business Research Methodology, Managerial Economics, Operations Research & Management
Semester III	Consumer Behaviour, Rural Marketing, Industrial Marketing, Brand Management, Marketing Research	International Marketing, Logistics & Supply Chain Management
Semester IV	International Business, Legal Aspects of Business, Strategic Management	Salesforce Management, Integrated Marketing Communications, New Product Development & Marketing, Business Marketing Operations, Marketing Analytics, Retail Management, Services Marketing, Customer Relationship Management (CRM)

MBA Marketing Syllabus Subjects

Most of the popular colleges and institutes have the following subjects in their MBA Marketing syllabus in each semester.

Semester I	Semester II
Management Concepts	Cost and Management Accounting
Business Environment	Marketing Management
Quantitative Techniques in Management	Consumer Behaviour
Managerial Economics	Production and Operations Management
Statistical Analysis and Operations Research	Advertising Management
Managerial Communication	Human Resource Management
Financial Management	Accounting and Managerial Decisions
Semester III	Semester IV
Strategic Management	Management Information System
Entrepreneurship Development	Product and Brand Management
International Business	Sales and Distribution Management
Industrial Marketing	Integrated Marketing Communication
Retail Management	Logistics and Supply Chain Management
E-Commerce	Total Quality Management
Service Marketing and CRM	Management Control Systems

MBA Marketing Syllabus Projects

An MBA in Marketing covers areas like advertising, branding, market research, and related fields. MBA Marketing projects are outstanding and are designed to align with the latest industry standards. Listed below are a few examples of MBA Marketing projects.

Study of Relationship Management at Hotel Westin
Marketing Strategies at Indigo Airlines
Distribution Strategy at Amul
Marketing strategies of Hyundai
A Study of Consumer Behaviour on Pureit Of Hindustan Unilever
A Study of Customer Relationship at Fortis
Study of Sales relationship at Coca Cola and Pepsico

MBA Marketing Syllabus for IIMs

Students can check the detailed syllabus for MBA Marketing from the IIMs below. Students should note that this syllabus can vary from one IIM to another and from year to year.

MBA in Marketing Detailed Syllabus
Subject Name	Core Topics	Overview
Semester 1 Syllabus
Management Concepts	Fundamentals of Management, Organizational Structure, Leadership, Decision Making	Introduction to basic management principles and practices, focusing on effective organizational management.
Business Environment	Economic Environment, Political and Legal Environment, Socio-Cultural Environment	Study of external factors affecting businesses, including economic, political, legal, and socio-cultural aspects.
Managerial Economics	Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies	Application of economic theories to business decision-making processes.
Statistical Analysis & Operations Research	Descriptive Statistics, Inferential Statistics, Linear Programming, Decision Theory	Techniques for data analysis, statistical inference, and optimization in business operations.
Financial and Cost Accounting	Financial Statements, Costing Methods, Budgeting, Financial Analysis	Principles of accounting and financial management, including cost control and financial reporting.
Marketing Management	Marketing Concepts, Market Segmentation, Marketing Mix, Product Life Cycle	Overview of marketing principles, strategies, and practices for effective market management.
Financial Management	Capital Budgeting, Working Capital Management, Financial Planning, Risk Management	Study of financial planning, analysis, and control in organizations.
Semester 2 Syllabus
Accounting And Managerial Decisions	Financial Reporting, Management Accounting, Decision Making Processes	Integration of accounting information into strategic decision-making.
Computer Application 1	Basic IT Skills, Software Applications, Data Management, Business Analytics	Introduction to computer applications and their role in business management.
Sales Management	Sales Planning, Sales Techniques, Sales Forecasting, Sales Force Management	Strategies and techniques for managing and optimizing sales operations.
Consumer Behavior	Consumer Psychology, Buying Decision Processes, Cultural Influences, Customer Satisfaction	Analysis of factors influencing consumer behavior and decision-making processes.
Agricultural And Rural Marketing	Rural Market Environment, Product Planning, Distribution Channels, Marketing Strategies	Marketing practices and strategies tailored for rural and agricultural markets.
Marketing Research	Research Design, Data Collection Methods, Data Analysis, Reporting	Methods and techniques for conducting and analyzing market research.
Advertising Management	Advertising Strategy, Media Planning, Creative Development, Campaign Evaluation	Planning and managing advertising campaigns to promote products and services.
Semester 3 Syllabus
Retailing	Retail Strategies, Store Layout and Design, Merchandising, Customer Service	Study of retail management, including store operations and customer engagement.
Entrepreneurship Development	Business Planning, Venture Capital, Innovation, Small Business Management	Principles and practices for starting and managing new business ventures.
Service Marketing And CRM	Service Quality, Customer Relationship Management, Service Design, Customer Retention	Marketing strategies for service-based businesses and managing customer relationships.
E-Commerce	E-Business Models, Online Marketing, Payment Systems, Cyber Security	Exploration of electronic commerce and its impact on business operations and marketing strategies.
Product And Brand Management	Product Development, Brand Positioning, Brand Equity, Brand Communication	Techniques for managing products and building strong brands.
International Business	Global Trade, International Marketing, Cross-Cultural Management, Export-Import Strategies	Strategies for conducting business in international markets.
Semester 4 Syllabus
Strategic Management	Strategic Analysis, Strategic Formulation, Strategy Implementation, Performance Measurement	Comprehensive approach to formulating and implementing business strategies.
Marketing of Non-profit Organization	Non-profit Marketing Strategies, Fundraising, Volunteer Management, Social Marketing	Marketing principles and practices tailored for non-profit organizations.
Logistics And Supply Chain Management	Supply Chain Design, Inventory Management, Transportation, Supply Chain Coordination	Managing logistics and supply chain operations to optimize efficiency and effectiveness.
Computer Application 2	Advanced IT Skills, Database Management, ERP Systems, Business Intelligence	Advanced computer applications for enhancing business operations and decision-making.
Management Information System	Information System Design, Data Management, Information Security, MIS Implementation	Role and management of information systems in organizations.
Industrial Marketing	B2B Marketing, Industrial Buying Behavior, Industrial Product Management, Marketing Strategies	Marketing strategies and practices for industrial and B2B markets.
Total Quality Management	Quality Planning, Quality Assurance, Process Improvement, Six Sigma	Principles and practices for maintaining and improving quality in business processes.