Azadi Ka Amrit Mahotsav- Climate Change Awareness Campaign and National Photography Competition

Azadi Ka Amrit Mahotsav- Relevance for UPSC Exam

• GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Azadi Ka Amrit Mahotsav- Context

• The Ministry of Housing and Urban Affairs (MoHUA) is organizing Climate Change Awareness Campaign and National Photography Competition.
• The competition will be open to all participants till 26th January, 2022, as part of pre-event activities leading to the ‘Azadi Ka Amrit Mahotsav- Smart Cities: Smart Urbanization’ event.
• Key Objectives: Both the Climate Change Awareness campaign and National Photography competition aims to-
  • Sensitize the challenges posed by climate change,
  • Enrich the participants with ideas to solutions, and
  • Promote climate action in cities.
• Key Events: Cities will be organizing one or more of the following activities in their cities leading up to the event-
  • Climate Change Awareness Campaign
  • Social Media Campaign on Climate Change
  • Promote Photography Competition

Climate Change Awareness Campaign- Key Points

• About: Climate Change Awareness Campaign will include the participation of Municipal Commissioners and key heads of urban local bodies and Smart City CEOs.
• Key Mandate: Climate Change Awareness Campaign aims at creating awareness across educational institutions including schools and colleges within their cities.
  • Climate Change Awareness Campaign aims to align young minds to the challenges and solutions associated with Urban Climate Change and Sustainability.

National Photography Competition- Key Points

• About: National Photography Competition is a city-level Photography competition that will be organized based on the theme of climate change.
• Process: The participants are invited to submit photographs which are either focusing on the impacts of climate change on Indian cities and actions taken by individuals, communities, or city authorities to adapt/ mitigate climate change.
  • The selection of photographs will focus on content, composition and technique.
• Participation: To participate in the competition, photographs should be submitted in two categories:
  • Climate Impacts in Cities
  • Climate Actions in Cities

Social Media Campaign on Climate Change- Key Points

• The city officials will carry out a social media awareness campaign where City leaders like Mayors/Municipal Commissioners/Smart City CEOs will be talking about climate actions, that can be implemented within their city.
• They will take up activities like plantation drive, cleaning of water bodies, recycling of e-waste, promoting the adoption of solar energy within residential and commercial buildings, or any other initiative which promotes climate adaptation or mitigation actions.

Azadi Ka Amrit Mahotsav- Key Points

• About: Azadi Ka Amrit Mahotsav is an initiative to celebrate and commemorate 75 years of progressive India and the glorious history of its people, culture and achievements.
  • Azadi ka Amrit Mahotsav is an embodiment of all that is progressive about India’s socio-cultural, political, and economic identity.
• Celebrating People of India: Azadi Ka Amrit Mahotsav is dedicated to the people of India who have been instrumental in bringing India thus far in its evolutionary journey.
  • People of India also hold within them the power and potential to enable the Prime Minister’s vision of activating India 2.0, fuelled by the spirit of Atmanirbhar Bharat.
• Beginning of Azadi Ka Amrit Mahotsav: The official journey of “Azadi ka Amrit Mahotsav” commenced on 12th March 2021 which starts a 75-week countdown to our 75th anniversary of Independence.

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