India Participated in FITUR Initiative- One of the World’s Largest International Travel Exhibitions

FITUR International Travel Exhibition is one of the world’s largest international travel exhibitions. India created an Indian Pavilion at FITUR International Travel Exhibition 2023.

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FITUR Initiative UPSC Relevance

FITUR Initiative is an International Travel Exhibition being organized in Madrid, Spain. International Travel Exhibition is also important for UPSC Prelims 2023 Exam and UPSC Mains Exam (GS Paper 2- International Relations).

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FITUR International Travel Exhibition in News

Ministry of Tourism, Government of India is participating in FITUR international travel exhibition from 18th to 22nd January in Madrid.

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India at FITUR International Travel Exhibition

About: FITUR International Travel Exhibition is one of the world’s largest international travel exhibitions.
India Pavilion: India created an Indian Pavilion at FITUR International Travel Exhibition to participate in the Exhibition.
Significance: India’s participation at FITUR is significant to step up the recovery of inbound tourism to pre-pandemic levels.

India Pavilion at FITUR Travel Exhibition

Ministry of Tourism has taken a space of 253 sq. mtr., with over 30 participants co-exhibiting with the India Pavilion to participate in the Exhibition.
Inauguration of India Pavilion was done with Ribbon Cutting followed by Indian cultural performances and Yoga sessions.
After the inauguration, the Indian delegation and participants went around the India Pavilion and booths of various participating states and tour operators, participation was coordinated by Services Export Promotion Council (SEPC).
During the day, Incredible India organized various Culture Performances, Yoga Sessions, Mehndi and Bollywood Dance Performances.

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Participation at India FITUR Travel Exhibition

The Indian Delegation led by Mr. Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism participated in key business meetings with senior leadership from Melia Hotels International, Palladium Hotel Group, Expedia Group, World Travel and Tourism Council (WTTC), Cushman & Wakefield, and the Indo-Spanish Chambers of Commerce.
These meetings facilitated by the dedicated Industry Development & Investment Promotion (IDIP) Division at the Ministry of Tourism managed by Invest India, had discussions around investment opportunities in the Indian tourism & hospitality sector.
The leadership from these organizations were also formally invited to participate in the 1^stGlobal Tourism Investors’ Summit.
- 1^stGlobal Tourism Investors’ Summit is being organized by the Ministry of Tourism between 10^th – 12^th April, 2023 in New Delhi on lines of India’s G20 Presidency.