GOAL 2.0

GOAL 2.0: Relevance

• GS 2: Welfare schemes for vulnerable sections of the population by the Centre and States

GOAL 2.0: Context

• Recently, second phase of the GOAL Programme (GOAL 2.0) was launched with an aim to digitally upskill tribal youth by promoting entrepreneurship and opening up opportunities for them using digital technology.

What is GOAL programme?

• GOAL (Going Online as Leaders) is a joint initiative of Ministry of Tribal Affairs and Meta (formerly Facebook), which aims at digital empowerment of tribal youth and women through concept of mentor and mentee.
• The first phase of the GOAL programme was launched as a pilot project in May 2020 and it was completed by Dec 2021.
• The mentees in the first-phase were provided with 40+ hours of training across three course pillars: (1) Communication & Life Skills; (2) Enabling Digital Presence, and (3) Leadership & Entrepreneurship.
• The programme is fully funded by Meta (Facebook India) and Ministry of Tribal Affairs has not incurred any expenditure or provided any funds for implementation of the program.
• As part of the phase 1 of GOAL program, 176 tribal youth from 23 States across India were selected through an online application process.
• The mentees were also given a smart phone and Internet Connectivity by Facebook.

GOAL Phase 2

• In Phase-I, the digital mentorship was provided online by attaching one mentor to 2 mentees.
• Based on learnings from Phase-I, there is change in the design in Phase-II.
• Rather than inviting applications to become mentees under the scheme, Goal 2 program will be open to all people from tribal communities.
• The program aims to upskill and digitally enable tribal youth via Facebook live sessions and Meta Business Coach, a digital learning tool.
• There will be special focus on more than 10 lakh members of 50000 Vandhan Self Help Groups.
• They will be digitally trained with regard to market demand, packaging, branding and marketing of their products.
• The GOAL 2 will enable maximum participation and percolation of benefits of the training within the tribal youth with provision of Chatbot, need based on line sessions from Industry experts in different fields as per requirements from the mentees.

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