• Tourism sector is the fastest-growing and largest industry in terms of its economic benefits and socio-economic impacts and enabling equity.
• It contributes significantly to our economic growth by fostering new avenues of employment and subsequently contributes to the revenue generation of the economy.
• Tourism sector has a high multiplier effect in creating employment and enhancing income.
• It helps in the re-distribution of income and is a great tool of poverty reduction.
• It helps in bringing down the urban-rural disparity and rich-poor divide.
• It helps in integrated socio-economic development.
• scope and range of employment in the tourism sector is multi-faceted in nature, as it provides opportunities to all categories/ ages including young and old; educated and uneducated; male and female without any discrimination.
• It was growing continuously from 2009-19.
• But Covid-19 has adversely impacted this sector for 15-18 months.
• Apart from that in the post-COVID period, if things improve, for sure the tourism sector will follow the trend of the past decade.
• Azadi Ka Amrit Mahotsav: India at 75 Years of Independence.
• Various schemes under Atmanirbhar Bharat- e.g. PRASHAD and Swadesh Darshan.
• It is an initiative taken by the government to enrich the tourist experiences and to enhance opportunities and promote lesser-known destinations.
• National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) launched by the Ministry of Tourism with a special objective of holistic development of pilgrimage and heritage destinations.
• Through this drive, 57 sites are identified in 29 states and union territories
• Central Agencies for Tourism Infrastructure Development;
• Gap Scheme for Revenue Generating Tourism Projects;
• Capacity Building for Service Provider;
• Domestic Promotion and Publicity including Hospitality;
• Overseas Promotion and Publicity including Marketing Development Assistance;
• Champion Services Sector Scheme;
• Safe Tourist Destination for Women; and
• Development of Iconic Tourist Destination etc.
• The concept of ‘Sustainable Tourism’ has been initiated.
• Government has already started new-age tourism which includes niche tourism to attract inbound and domestic tourists.
• The very purpose of the creation of ‘Sustainable Tourism’ is a kind of shift from ‘Seasonal Tourism’ to ‘365 Days Tourism’ and to meet the needs of the new customer segments
• The Government has already started new-age tourism which includes niche tourism to attract inbound and domestic tourists.
• Niche tourism undertaken includes cruise, adventure, wellness tourism, medical, golf and polo, film tourism, health tourism, heritage tourism, eco-tourism, rural tourism and sustainable tourism.
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