International Food and Drink Exhibition, London, Millets (Shree Anna) based Products showcased at APEDA Pavilion

International Food & Drink Exhibition: It is a major event in the food and drink industry that brings together suppliers, manufacturers, and buyers from around the world. International Food & Drink Exhibition is also important for UPSC Prelims 2023 and UPSC Mains Exam.

International Food & Drink Exhibition in News

The Ministry of Commerce & Industry’s Agricultural and Processed Food Products Export Development Authority (APEDA) represented India at the International Food & Drink Exhibition (IFE) in London.

International Food & Drink Exhibition, London

International Food & Drink Exhibition 2023 was a three day international exhibition that concluded on 22 March 2023.

• Objective: International Food & Drink Exhibition aimed at promoting the export of agricultural products in the international market of London.
• Participation: With over 25,000 attendees from around the globe, the International Food & Drink Exhibition (IFE) is regarded as one of the most esteemed food promotion events in the United Kingdom.

India Pavilion at IFE 2023, London

APEDA has played a key role in facilitating the participation of Indian exporters who showcased a wide range of food products in all categories at the IFE event.

• One of the major highlights of the APEDA pavilion was the display of around 50 millet-based products (Shree Anna), which received significant attention from visitors.
• Apart from this, the pavilion also featured high-quality GI-tagged Alphonso mangoes, wine from the lush grape vineyards, and other millet-based value-added products.
• As India celebrates the International Year of Millets 2023, APEDA is actively pursuing Prime Minister Shri Narendra Modi’s vision of promoting Millets (Shree Anna) in international markets.
• To this end, APEDA is organizing promotional events in foreign destinations and participating in global food exhibitions.

International Food & Drink Exhibition Significance

• The International Food & Drink Exhibition event provides an opportunity for participants to engage in face-to-face meetings, including International Buyer Seller meets and B2B meetings, to explore new export opportunities and sample new products.
• The IFE serves as an established platform for generating brand awareness and forging new business connections in the United Kingdom, which is a significant market for Indian agricultural products such as fresh fruits and vegetables, processed food, and Indian rice.

What is Shree Anna?

During the presentation of the Union Budget 2023-24, FM Nirmala Sitharaman referred to coarse grains as Shree Anna. India has been leading the way in promoting the use of Shree Anna, which refers to millets.

• Evidence from the Indus Valley Civilization suggests that the consumption of Sri Anna (millets) dates back to ancient times, making it one of the earliest crops to be cultivated in India.
• Millets are often referred to as the “grain of the poor” due to their affordability and availability.
• Millets are highly nutritious and provide an excellent source of protein and fiber, as well as having curative properties that can help to prevent and treat various diseases in the body.

International Food & Drink Exhibition FAQs

Q What is International Food & Drink Exhibition (IFE)?

A: The International Food & Drink Exhibition (IFE) is a major event in the food and drink industry that takes place every two years in London, UK.

Q: Who can attend IFE 2023?

A: IFE is primarily aimed at professionals in the food and drink industry, including suppliers, manufacturers, and buyers. However, the event is open to anyone who is interested in the latest trends and innovations in the industry.

Q: What products are featured at IFE?

A: IFE features a wide range of food and drink products, including bakery goods, confectionery, dairy products, meat and poultry, snacks, and more.

Q. Which body is representing India at International Food & Drink Exhibition, London 2023?

A: Agricultural and Processed Food Products Export Development Authority (APEDA) represented India at the International Food & Drink Exhibition (IFE) in London.

What Is Shree Anna Scheme In Union Budget 2023?

What Is Shree Anna Scheme In Union Budget 2023?

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