Jagriti’ Mascot Launched

Table of Contents

Jagriti’ Mascot- Relevance for UPSC Exam

GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Jagriti’ Mascot in News

Recently, the Department of Consumer Affairs (DoCA) has launched “Jagriti”, a mascot for empowering consumers and generating awareness of their rights.

Jagriti’ Mascot

About: Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.
Mandate: Jagriti aims to-
- Strengthen its consumer awareness campaign presence in digital and multimedia and
- Reinforce a young empowered and informed consumer as a top-of-mind consumer rights awareness recall brand.
Significance: The “Jagriti” mascot will be used to generate consumer awareness about various themes of the Department like-
- Provisions of Consumer Protection Act 2019,
- Hallmarking,
- National Consumer Helpline toll free number 1915,
- Provisions of weights & measures Act,
- Decisions of the Central Consumer Protection Authority and
- Testimonials by consumers on grievance redressal.
Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns.
- The two are new synonymous with young aware consumers and bring sharp focus to consumer rights knowledge and movement.

Central Consumer Protection Authority (CCPA)

About: Central Consumer Protection Authority (CCPA) has been constituted under Section 10(1) of The Consumer Protection Act, 2019.
- The Consumer Protection Act, 2019 has come into force from 20^thJuly, 2020. As provided in section 10 of the Act, the Central Consumer Protection Authority (CCPA) has been established w.e.f. 24^th
About Consumer Protection Act, 2019: The Act replaced The Consumer Protection Act, 1986, and seeks to widen its scope in addressing consumer concerns.
- The new Act recognises offences such as providing false information regarding the quality or quantity of a good or service, and misleading advertisements.
- It also specifies action to be taken if goods and services are found “dangerous, hazardous or unsafe”.
Mandate: The CCPA aims to protect the rights of the consumer by cracking down on unfair trade practices, and false and misleading advertisements that are detrimental to the interests of the public and consumers.
- The objective of the Central Consumer Protection Authority (CCPA) is to promote, protect and enforce the rights of consumers as a class.
Powers: The CCPA will have the powers to inquire or investigate into matters relating to violations of consumer rights or unfair trade practices suo motu, or on a complaint received, or on a direction from the central government.
Key functions: Central Consumer Protection Authority (CCPA) will be empowered to-
- Conduct investigations into violation of consumer rights and institute complaints / prosecution,
- Order recall of unsafe goods and services,
- Order discontinuation of unfair trade practices and misleading advertisements,
- Impose penalties on manufacturers/endorsers/publishers of misleading advertisements.