Jal Shakti Abhiyan: Catch the Rain Campaign 2022

Jal Shakti Abhiyan: Relevance

• GS 3: Conservation, environmental pollution and degradation, environmental impact assessment.

Jal Shakti Abhiyan: Context

• Recently, Ministry of Jal Shakti has launched the Jal Shakti Abhiyan: Catch the Rain campaign 2022 for the period 29 March, 2022 to 30 November, 2022.

जल शक्ति अभियान: कैच द रेन कैंपेन 2022

Jal Shakti Abhiyan: Key points

• New features: Spring shed development, protection of water catchment areas, gender mainstreaming in water sector is some of the new features added to the 2022 campaign.
• Gender mainstreaming is expected to promote the role of women in water governance/conservation & management.
• The State Governments will set up Jal Shakti Kendras in each district of their state.
• Jal Shakti Kendras: It will act as a knowledge center, will offer a one stop solution to all water related problems, and draw district water conservation plan as early as possible.
• If all water bodies in the country are enumerated under the campaign this year, it will be a major achievement.
• Successful implementation of the “Jal Shakti Abhiyan: Catch the Rain” campaign relies on active participation of local community people at the grass root level.
• The local community people will be “water warriors” to mitigate water scarcity issues through active participation in water conservation work and act as an owner to the water conservation structures assets.

What is catch the rain campaign?

• Catch the Rain” campaign: a nationwide campaign by the National Water Mission (NWM) Ministry of Jal Shakti.
• Focus: on saving and conserving rainwater in the pre-monsoon and monsoon periods of 2021, covering both urban and rural areas of all the districts in the country.
• Tagline: “Catch the rain, where it falls, when it falls”.
• Aim: to nudge the states and all stakeholders to create RWHS (Rain Water Harvesting Structures) suitable to the climatic conditions and sub-soil strata, with people’s active participation.
• Awareness campaign: in collaboration with the “Nehru Yuva Kendra Sangathan” (NYKS), Ministry of Youth Affairs and Sports involving youth clubs.
• After the successful implementation of Jal Shakti Abhiyan in 2019, the Jal Shakti Abhiyan-II: Catch the Rain, where it Falls, When it Falls campaign was launched.
  • Jal Shakti Abhiyan was a national call to action for water conservation and management and implemented in 1,592 water stressed blocks in 256 districts of the country.

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