One District One Product (ODOP) Scheme

One District One Product (ODOP)- Relevance for UPSC Exam

• GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

One District One Product (ODOP)- Context

• Recently, the Union Minister for Ministry of Food Processing Industries (MoFPI) launched six, One District One Product (ODOP) brands under the PMFME Scheme.
  • PMFME Scheme
• MoFPI has signed an agreement with NAFED for developing 10 brands of selected One District One Products under the branding and marketing component of the PMFME scheme.
  • Out of these, six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes were launched.

One District One Product (ODOP)- Key Points

• Background: One District One Product (ODOP) initiative is operationally merged with the ‘Districts as Export Hub’ initiative.
• About: One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the goal of AtmaNirbhar Bharat.
• Mandate: One District One Product (ODOP) scheme aims to realize the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship.
• Implementation: ODOP initiative is being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
  • The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
  • State Export Promotion Committee (SPEC) and District Export Promotion Committee (DEPC) have been constituted in states under the ODOP initiative.
  • DEPC is constituted in all districts of India, except districts of the state of West Bengal.
• Marketing Avenues: All the products under ODOP scheme will be available at NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.

One District One Product (ODOP)- Key Objectives

• Transforming Districts into Export Hubs: One District One Product (ODOP) scheme aims to convert each District of the country into an Export Hub by-
  • Identifying products with export potential in the district,
  • Addressing bottlenecks for exporting these products,
  • Supporting local exporters/manufacturers to scale up manufacturing, and find potential buyers outside India.
• Promoting Industry and Export: One District One Product (ODOP) initiative aims to promote the manufacturing & services industry in the District, along with promoting exports of identified products.
• Generating Employment: One of the key goals of the One District One Product (ODOP) initiative is to generate employment for the local people in the District.

 PMFME Scheme: Key Points

• About: Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme is a centrally sponsored scheme launched under the Aatmanirbhar Bharat Abhiyan.
• Objective: PMFME Scheme aims to-
  • Enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and Promote formalization of the sector and
  • Provide support to Farmer Producer Organizations, Self Help Groups, and Producers Cooperatives along their entire value chain.
• Funding: PMFME scheme is provided with an outlay of Rs. 10,000 crores for over a period of five years from 2020-21 to 2024-25.
• Beneficiaries: PMFME scheme envisions to directly assisting the 2,00,000 micro food processing units for providing financial, technical, and business support for the up-gradation of existing micro food processing enterprises.

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