Paalan 1000 National Campaign and Parenting App

Table of Contents

Paalan 1000- Relevance for UPSC Exam

GS Paper 2: Governance, Administration and Challenges- Welfare schemes for vulnerable sections of the population by the Centre and States and the performance of these schemes.

Recently, Dr. Bharati Pravin Pawar, Union Minister of State virtually launched the Early Childhood Development Conclave, Paalan 1000 National Campaign and Parenting App in Mumbai.
While Launching the Paalan 1000, she said that India has taken rapid strides in reducing child mortality since 2014 from 45 per 1000 live births to 35 per 1000 live births in 2019.

About: ‘Paalan 1000 National Campaign- Journey of the First 1000 Days’, focuses on the cognitive developments of children in the first 2 years of its life.
Mandate: Cognitive development of children under 2 years is a major focus area of this PAALAN 1000.
Key Features: Paalan 1000 combines early years coaching for parents, families and other caregivers with services designed to meet families’ basic needs.
- Infants and toddlers are shaped by their experiences – and those experiences are shaped by their caregivers.
- Caregivers are crucial for a strong start in the first years of life.
- The programme is aligned the mission of the Rashtriya Bal Swasthya Karyakram (RBSK), emphasizing responsive care and focusing interventions on the first 1000 days.
Paalan 1000 Parenting App: It will provide caregiver with practical advice on what they can do in their everyday routine and will help resolving the various doubts of parents and will direct our efforts in the development of child.
Guiding Principles: Paalan 1000 have focused on the 6 principles-
- Maximize Love,
- Talk & Engage,
- Explore through Movement and Play,
- Read and Discuss Stories,
- Mother’s Engagement with the Child while Breastfeeding and
- Managing Stress and Staying Calm.
‘Continuum of Care’ Concept: emphasises on care during critical life stages in order to improve child survival. It is being followed under the national programme.

The first thousand days encompasses the conception as well as the first two years of a child’s life and during this period, the growing child needs right nutrition, stimulation, love and support.
The first 1000 days establishes a solid platform for a child’s physical, mental, emotional, cognitive and social health.
The process of a baby’s brain development begins during pregnancy and is influenced by a pregnant woman’s health, nutrition and environment.
After birth, apart from the physical growth, a human baby’s brain development paves the way for its future level of intelligence and quality of life.
Each day of this journey is special and influences the way a baby develops, grows and learns – not just now, but for her entire life.