Platform of Platforms (POP) under eNAM

Table of Contents

Platform of Platforms (POP) under eNAM- Relevance for UPSC Exam

GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Recently, Union Minister of Agriculture and Farmers Welfare, Shri Narendra Singh Tomar, launched the Platform of Platforms (POP) under the National Agriculture Market (e-NAM).
Platform of Platforms (POP) under eNAM was launched on the sidelines of the State Agriculture and Horticulture Ministers’ Conference in Bengaluru, Karnataka.
The POP can be accessed through e-NAM mobile app which can be downloaded from Google Play Store.

With the introduction of POP, farmers will be facilitated to sell the produce outside their state borders.
This will increase farmers’ digital access to multiple markets, buyers and service providers and bring transparency in business transactions with the aim of improving price search mechanism and quality commensurate price realisation.
41 service providers from different platforms are covered under POP facilitating various value chain services like trading, quality checks, warehousing, fintech, market information, transportation etc.
The PoP will create a digital ecosystem, which will benefit from the expertise of different platforms in different segments of the agricultural value chain.

Background: In 2016, an online trading platform named National Agriculture Market or eNAM was launched by the Government of India in order to facilitate online trading of commodities for farmers, traders and buyers.
About: National Agriculture Market (eNAM) is a pan-India electronic trading portal that networks the existing APMC mandis to create a unified national market for agricultural commodities.

Mandate: eNAM seeks to leverage the physical infrastructure of the mandis through an online trading portal, enabling buyers situated even outside the Mandi/ State to participate in trading at the local level.

Implementation: Small Farmers Agribusiness Consortium (SFAC) is the lead agency for implementing eNAM under the aegis of the Ministry of Agriculture and Farmers’ Welfare, Government of India.